Samsung Mobile Extends Title Sponsorship With TMS For April NASCAR Sprint Cup Series Race

The announcement will extend an eight-year title sponsorship relationship between Samsung Mobile and Texas Motor Speedway that began in 2002. Samsung Mobile collaborated with RadioShack and served as a co-title sponsor for the first five years before taking sole ownership in 2007 of a race that is annually ranked as the largest-attended, single-day sporting event in Texas.

Thousands Cheer while Pit Crews Aniticipate the Start of the Samsung 500 at TMS. Photo by Bruce Cameron

No financial terms or specific length of the contract were disclosed in the announcement made by Samsung Telecommunications America Vice President of Marketing Bobby Billman and Texas Motor Speedway President Eddie Gossage during the speedway’s “Cut to the Chase” media luncheon at the Cadillac Ranch in Irving.

“We are excited to extend our contract with Texas Motor Speedway and the NASCAR Sprint Cup Series as well as announce the renaming of the race to the Samsung Mobile 500,” Billman said. “Samsung is proud to share the power and reputation of its global brand with TMS and the millions of loyal NASCAR fans.”

Photojournalist George Walker at TMS Finish Line for the Samsung 500 2009. Photo by Bruce Cameron

“Samsung has been a great partner for the past eight years and we are extremely pleased to extend this relationship,” Gossage said. “Beginning in 2010, Samsung will coshare the honor of the longest-running event title sponsorship in the history of Texas Motor Speedway. We are proud that an extremely successful global company utilizes NASCAR and one of the world’s premier speedways as a key marketing platform.”

In conjunction with the contract extension announcement, Samsung Mobile also unveiled a new logo and race name for the NASCAR Sprint Cup Series event beginning next year. The race was known as the Samsung 500 for the past three years, but will now become the Samsung Mobile 500 and be accompanied by a brand-new logo.